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AI implementation gap illustration

76% of SMBs use AI. Only 14% have actually implemented it.

One tool and one search query to find out where you stand.

MAY 23 · CAROLINE VRAUWDEUNT
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What's killing your Thursday afternoons?

AI doesn't save time on the big things. It saves it on the invisible ones.

JUL 11 · CAROLINE VRAUWDEUNT
Caroline Vrauwdeunt, founder of ANDRS, smiling in her office
📌 PINNED — START HERE

I went back to our roots — and started something new

The newsletter, the consultancy, and why AI changes everything for businesses like yours.

MAR 28 · CAROLINE VRAUWDEUNT
AI Readiness illustration

Why most AI projects fail before they start.

Most companies don't fail at AI because the technology is hard — they fail before they start.

APR 18 · CAROLINE VRAUWDEUNT
 Risograph-style collage of connected AI and software icons

The Silent Revolution: How AI is Rewriting the Rules of Software Competition

Something fundamental is shifting in the software industry, and almost no one is talking about it yet.

OCT 25, 2025 · CAROLINE VRAUWDEUNT
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Risograph-style collage of connected AI and software icons

The Silent Revolution: How AI is Rewriting the Rules of Software Competition

OCT 25, 2025 · CAROLINE VRAUWDEUNT
 Connected notes and arrows illustrating coordination workflows

What's killing your Thursday afternoons?

JUL 11 · CAROLINE VRAUWDEUNT
 AI Readiness illustration

Why most AI projects fail before they start.

APR 18 · CAROLINE VRAUWDEUNT
 AI implementation gap illustration

76% of SMBs use AI. Only 14% have actually...

MAY 23 · CAROLINE VRAUWDEUNT