We build the tools
we wish existed.
Not client work. Not consulting deliverables. Our own products — built from our own needs, shipped into the world, and maintained with the same rigour we expect from everything else we touch.
Money
Magician
Your financial co-pilot for founders. Surfaces profit, tracks expenses by category, handles invoicing, and shows you exactly where your business stands — without the spreadsheet grind.
Ask
Seve
Your AI travel companion. Intelligent, context-aware trip planning and guidance — built for travellers who want more than a search engine.
Drop
Kit
Turn any link into a formatted social post. Paste a tweet, article, or product link — customize colors and style, then download. No signup. No AI. Just results.
Agents &
Skills
Custom AI agents and Claude skills — built from our own deployments, available on request. We define the scope, build, and ship workflows that fit your business and your team.
Essential by design.
Long shelf life.
Every product starts as something we needed ourselves. If we wouldn't use it daily, we don't build it.
One thing done exceptionally well beats ten things done adequately. We resist feature sprawl by design.
We ship products we're prepared to maintain for years. No abandonware. No pivots away from the core promise.
Design for relationships, belonging, and shared momentum. Technology should strengthen human bonds, not replace them.
Private inputs, collective output. We design systems where individual contributions enrich shared knowledge — intelligence that compounds with use, without surrendering personal context or privacy.
Ship practical, everyday solutions that truly matter. We build for the problems people actually live with, not the ones that look good on a deck.
Need AI strategy, not just AI tools?
The Foundry builds the products. Our consulting practice helps organisations deploy them — and the thinking behind them.