Money Magician started a year ago as the app that scanned your invoices and sorted your expenses. One year later, it has become a full accounting suite.

Quote → invoice → e-invoice. Bank and multi-currency reconciliation, and international tax regimes. A real Profit & Loss, a Balance Sheet and a Dutch VAT Return. Your accountant works inside your books, so you stop emailing them exports. And most importantly, M., our financial intelligence, is at your side.

I wanted to create financial tools that match the way creators, makers and doers do business today: with AI, and for a global market. I wanted to bring financial management out of the boring ages, where it has been buried for too long. I wanted a European alternative to an industry driven by North America. I wanted an "un-accounting" platform made for entrepreneurs, not accountants. I wanted… a lot.

Here's how it got there.

The first stages

The first stages were mostly about testing what we had built, settling the UX choices and improving maintainability. Each new feature made the backend more complex, while we kept the user experience clean, straightforward and delightful. By the end of 2025 we had expense management, sales management, revenue management, AI-powered financial insights, and an MCP connection to your favourite AI system.

Next came a full Bank tab with bank reconciliation. It also handles foreign-currency transactions that are invoiced in one currency and paid in another, which is very common for creative businesses today. When parts of the app started to feel disjointed, we rebuilt the Dashboard: one Dashboard for every function and every screen size. We rejected the menu structure most SaaS apps use, which we think is dated.

M., our intelligence system, got a central place in it. We think you should be able to talk to your finances and get answers right away, not wait for your accountant.

Summer: polish

The design got clearer and more consistent in its colours, and the Dashboard got a floating glass tab bar, so you get where you're going faster. Read more on the blog →

The Money Magician connector became a simple OAuth sign-in (sign in once) for Anthropic's connector directory, ChatGPT, Le Chat and others.

October: the step up to accounting

The Bank tab got some needed updates. It can now match one payment to several invoices, and it recognises transfers and currency exchanges between your own accounts. Updates like these only come from people actually using the platform. Read more on the blog →

A new Reports tab builds your Profit & Loss and Balance Sheet from the expenses, sales and payments already in the app, in your base currency or per currency. Read more on the blog →

The VAT Return follows the official Dutch Belastingdienst boxes, and each filed period is locked. More ready-made tax return reports are planned; until then, exports cover them.

You can now invite your accountant in, with 2FA and limits on what they can change. Every change they make is written up for you to review. Read more on the blog →

November: e-invoicing

Your clients can download a Peppol BIS 3.0 e-invoice next to the PDF. When a supplier sends you one, upload it and it lands in Expenses in about a second. Read more on the blog →

What we care about most

You and your accountant now work from the same books instead of passing files back and forth.

And the part I'm personally most proud of: we reinvented what a financial suite for business should be. It isn't driven by accounting rules. It's built AI-native, around what your business needs and how modern businesses use AI.

Everything we've shipped is on the changelog: moneymagician.eu/changelog