# ANDRS

> ANDRS bridges strategy and technology — AI consulting for organisations ready to move beyond hype, and an in-house product studio building tools that make smart work faster. Founded 2012 by Caroline Vrauwdeunt, CEO. Based in Europe.

## What ANDRS Does

ANDRS operates two practices under one mission:

**AI Consulting** (consultancy.andrs.nu): Works with leadership teams to close the gaps between AI ambition and operational reality. Services include AI readiness scans, strategy sprints, and implementation support. The central insight: most companies solve for tool selection when the real question is problem definition — and whether their culture is ready for it.

**Tech Foundry** (andrs.nu/foundry.html): In-house product studio that builds tools ANDRS would use itself. Build philosophy: small surface area, long shelf life. Depth over breadth. No abandonware.

## Products

- **Money Magician** (moneymagician.eu): Financial co-pilot for founders. Surfaces profit, tracks expenses by category, handles invoicing, tax calculations, and P&L — without the spreadsheet grind.
- **Ask Seve** (askseve.com): AI travel companion. Intelligent, context-aware trip planning and guidance for travellers who want more than a search engine.

## ANDRS Insights — Field Briefs

Field Briefs are one-page strategic distillations of key AI and leadership questions. Each brief delivers a structured diagnosis, evidence, and a concrete next step. Published at andrs.nu/insights.html. Read in under 5 minutes.

Published briefs:
- Field Brief 01: "Why most AI projects fail before they start" — the four gaps (data, process, mandate, expectations) that derail AI initiatives before a single model is deployed.
- Field Brief 02: "76% use AI. Only 14% have embedded it" — the gap between adoption and implementation, what drives it by sector, and a 30-minute move to find out where you stand.
- Field Brief 03: "The 3 hours a week nobody admits losing" — where AI's time savings actually hide by role, and the one recurring reminder worth automating first.

## ANDRS Journal

The Journal is where full-length articles live — the long-form counterpart to the one-page Field Briefs, written by Caroline Vrauwdeunt. Published at andrs.nu/journal.html, with a complete archive at andrs.nu/journal-archive.html.

Published articles:
- "Why most AI projects fail before they start" — the AI readiness gap, the four places it shows up, and what actually separates companies that get past it.
- "76% use AI. Only 14% have embedded it" — why adoption and implementation aren't the same thing, and which industries are ahead vs. behind and why.
- "What's killing your Thursday afternoons?" — where AI's time savings really hide by role, and two ways to automate a recurring reminder this week.
- "I went back to our roots — and started something new" — why the newsletter relaunched, what ANDRS AI Consultancy does, and what to expect from the Journal each month.
- "The Silent Revolution: How AI is Rewriting the Rules of Software Competition" — why platform consolidation is inverting, and how AI lets simple, focused tools compete with complex enterprise software.

## Key URLs

- Homepage: https://andrs.nu
- AI Consulting: https://consultancy.andrs.nu
- Tech Foundry: https://andrs.nu/foundry.html
- Field Briefs: https://andrs.nu/insights.html
- Journal: https://andrs.nu/journal.html
- Journal Archive: https://andrs.nu/journal-archive.html
- Money Magician: https://moneymagician.eu
- Ask Seve: https://askseve.com
- Newsletter (Substack): https://andrsprojects.substack.com

## Founder

Caroline Vrauwdeunt — CEO of ANDRS. Strategy and technology practitioner. Author of ANDRS Insights Field Briefs and the ANDRS Journal.

## Index

- [ANDRS Hub](https://andrs.nu/): Central landing page — overview of both practices
- [AI Consulting](https://consultancy.andrs.nu): Readiness scans, strategy sprints, implementation support
- [Tech Foundry](https://andrs.nu/foundry.html): Product studio — Money Magician and Ask Seve
- [Field Briefs](https://andrs.nu/insights.html): All published one-page strategic briefs
- [Field Brief 01 — AI Readiness](https://andrs.nu/field-brief-01-ai-readiness.html): Why most AI projects fail before they start
- [Field Brief 02 — Implementation Gap](https://andrs.nu/field-brief-02-implementation-gap.html): 76% use AI, only 14% have embedded it
- [Field Brief 03 — Make AI Do The Work](https://andrs.nu/field-brief-03-make-ai-do-the-work.html): The 3 hours a week nobody admits losing
- [Journal](https://andrs.nu/journal.html): Full-length articles on AI and leadership
- [Journal Archive](https://andrs.nu/journal-archive.html): Every Journal article, in one place
- [Journal — Why AI Projects Fail](https://andrs.nu/journal-01-why-ai-projects-fail.html): Full article behind Field Brief 01
- [Journal — SMB Implementation Gap](https://andrs.nu/journal-02-smb-implementation-gap.html): Full article behind Field Brief 02
- [Journal — Thursday Afternoons](https://andrs.nu/journal-03-thursday-afternoons.html): Full article behind Field Brief 03
- [Journal — Started Something New](https://andrs.nu/journal-04-started-something-new.html): Founder's note on the newsletter relaunch and ANDRS AI Consultancy
- [Journal — The Silent Revolution](https://andrs.nu/journal-05-silent-revolution.html): How AI is rewriting the rules of software competition
- [Money Magician](https://moneymagician.eu): Financial intelligence for founders
- [Ask Seve](https://askseve.com): AI travel companion
- [Newsletter (Substack)](https://andrsprojects.substack.com): Subscribe to receive new Journal articles by email